The image presents data on global brand research by social platforms in 2025, highlighting the proportion of active users aged 16 and above who engage in following or researching brands and products. Instagram leads with 62.3%, making it the most influential platform for brand engagement. Facebook follows closely at 52.5%, while TikTok holds a significant share at 51.1%. Twitter (X) has 37.8% engagement, while Snapchat and LinkedIn have lower proportions at 25.8% and 24.9%, respectively. The data, sourced from Datareportal, showcases the varying levels of brand engagement across different social media platforms, indicating Instagram’s dominance in the market.